Strategy and journeys
Welcome, nurture, post-purchase and client-care journeys, mapped to the long consideration cycles of high-value purchases.
Email, written like correspondence.
Hedera designs and manages email marketing for luxury brands, considered journeys, editorial-grade campaigns and quiet automation that treat the inbox as a private salon, not a billboard.
The most intimate channel
Email is the one channel where the brand is invited. Permission has been granted personally, and it is repaid with restraint, relevance and beauty, or it is withdrawn.
Done well, email is also the most commercially dependable channel a luxury brand owns: an audience it controls entirely, immune to algorithms, compounding in value with every considered send.
Campaign design and copy
Templates and words at the standard of the brand, editorial in tone, immaculate in the inbox, on every device.
Automation and CRM
Flows built in Klaviyo, Mailchimp or your platform of record, quiet systems that greet, remind and thank without ever feeling automated.
List growth and care
Earning subscribers worth having, and treating them accordingly, sign-up experiences, preference care and scrupulous deliverability.
Measurement
Revenue per send, list health and long-term client value, the metrics of a relationship, not a broadcast.
Frequency is a brand decision
Every message either deepens the relationship or spends it. We set cadence the way a good host sets a table, generously, but never excessively, and we hold every send to a single test: does this deserve the interruption?
Frequently Asked Questions
Klaviyo and Mailchimp most often, alongside the CRM your business already runs. We recommend, migrate and build as needed.
Exceptionally well. Long consideration is precisely what nurture journeys are for, staying present, useful and beautiful through the months a serious purchase takes.
As often as it has something worth saying, and no more. For most of our clients that is one to three considered sends a month, with automation carrying the rest.
Yes. Platform setup, template design, first journeys and list-building from a standing start are common beginnings.