Mrs. Cheese Cake is a family owned and run business in Japan, aiming to enter the European market. Through their many years in the industry, they have perfected their renowned recipe for their Japanese cheesecake.

The Challenge 


To rebrand the company to make it more relevant to their target consumers but to keep the integrity of the brand the same.

The Solution 


The solution was to introduce the illustration of Mrs. Cheese Cake to convey the companies authenticity and to create a personal touch for the consumers. A minimalistic design and muted colours were used to support the product, not draw away from it.